AMD plays its first game with Vishy Anand 26.06.2008– The World Chess Champion has signed a deal with Advanced Micro Devices, Inc. (AMD), the company that develops computer processors and related technologies and is the second-largest global supplier of microprocessors. Anand is now the brand model for AMD, which is driving large ad campaigns with him. We bring you the first TV ad and some cool wallpaper.
Nigel Davies:
A busy person’s opening system Players with interests and commitments away from the chess board often find it difficult to compete against those with more study time. Their opponents come to the board armed with the latest theory and can bash out moves well into the middle game. On this DVD Nigel Davies addresses this issue by demonstrating a simple and easy to learn opening system designed for the busy person.
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AMD plays its first game with Vishy Anand
Advanced Micro Devices (AMD), a well-known name in the computer processors
market, has roped in a brand ambassador for its range of products for the very
first time. World Chess Champion Viswanathan Anand has been brought on board
globally to endorse AMD’s range of products.
Apart from bringing in Anand to speak for its brand values, the company has
put together a communication strategy that includes its first brand focussed
TV commercial and other media, too.
The first brand centric TVC was launched last week, seven years after the company
came into India in 2001. The 30 second film features Anand, who is shown playing
cricket, but unable to play the game with any kind of aptitude. Next, he is
shown communicating to the viewers that in a cricket crazy nation like ours,
where everyone aims to be a cricketer, he chose to pursue chess because that
was what he was best at. He is seen establishing a connect between his personal
decision to play chess and getting consumers to think in a similar manner while
choosing a processor for their computer.
